Designer's Notebook

33. What: Book by John Ryder, “Intimate Leaves from a Designer’s Notebook” Designer, John Ryder from Wales, shares his thoughts on typography, the book, text and image in a book, legibility issues, and calligraphy.

34. So What: I was drawn to the quiet beauty of this book, the textured page edges and abundance of white space, easy to read text accompanied by illustrations which you don’t see that much in a text book. Also, Ryder touches on topics that I have been exploring such as word/image combinations in books and the importance of communicating a book’s intention not only with graphics, but the look and feel of the book too. He writes, “The designer is wholly responsible for a book’s extra dimension which will emerge from physical qualities whilst the text itself is playing or trying to play, its formal role of conveying author to reader,” (73). And, I like the designer as author aspect of the work too.

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“Sheila Hicks Weaving as Metaphor” book designed by Irma Boom

32. What: “Sheila Hicks Weaving as Metaphor” book designed by Irma Boom. This book compiles almost 200 weavings made by artist Sheila Hicks.  The book accompanied an exhibit of Shelia Hick’s work at The Bard Graduate Center for studies in the decorative arts, design, and culture in New York.

So What: Irma Boom created a book that reflects the texture and beauty of the weavings that make up its content. The book gives subtle and beautiful reference to weaving: soft raggedy page edges, white cover with raised bumps in the shape of a weaving, beginning page with repetition of author’s name tiny so it at first reads as a texture, but none of the graphic references detract from the work or complicate readability or understanding of the subject matter for the viewer. Irma Boom said in a Metropolis interview that the book is her best one partly because she became friends with Sheila Hicks and, as she says, “So we got to know each other very well, and I think that’s what you feel.” She also says that she experimented with 15 book dummies for a catalogue before she was asked to make the book so she incorporated some of those exploratory ideas, and even though the book is very innovative and un-american, the publishers accepted it. I like that the book is about objects, the weavings, and it also draws attention to the book form as a beautiful object. http://www.metropolismag.com/story/20080229/booms-visual-testing-ground

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Milton Glaser including sketches of process

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31. What: 6 Chapters in Design: Bass, Chermayeff, Glaser, Rand, Tanaka, Tomaszewski; Forward by Phillip B. Meggs; Chronicle Books, Hong Kong: 1997. Specifically, I am talking about the section on Milton Glaser’s work, which compiles not only his finished designes, but the accompanying initial sketches in process.

So What: By showing some of the sketches that preceded the final concept, this section provides the viewer with more of a story and an insight into the mind of the designer. As Glaser writes in his introduction, “what becomes obvious is that the process reveals more than the work itself,” (129). For me, seeing the process and the finished piece side by side reveals more than either part on its own because this progression leads the viewer from one moment to another and allows the viewer to discover something. Designer Tandori Yokoo says about the pairing, “What is important to creativity is not the result, but the process. A work is only complete when enough moments of “Now” come together,” (131). Showing the process and two different moments of “Now” is also an important method of engaging a reciprocal creative response in the viewer, allowing an access point into creativity.

02.09.2010 - Berkeley Art Museum's new installation puts the fun in functional art

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Berkeley Art Museum's new installation puts the fun in functional art

BAMscape invites visitors to sit, lounge, or study on a work of art

By Wendy Edelstein, NewsCenter | 9 February 2010

BERKELEY — Museums once were sanctuaries where visitors quietly contemplated artwork. Times have changed. Many modern museums now serve as gathering spots for the art-minded and (especially) the young. To this end the Berkeley Art Museum (BAM) last fall launched L@TE, a Friday evening series where the doors stay open late and the program includes DJs, wine and beer, and much gregarious socializing.

BAMscapeBAMscape, a commissioned installation in the Berkeley Art Museum's central atrium, features a lumpy, irregularly shape and lots of electrical outlets for laptop users. (Photo courtesy of BAM)

BAMscape, a commissioned installation in the museum's central atrium, supports BAM's new activities and direction. To give the space an airier feeling and make room for the piece — a 1,550 square-foot vibrant-orange construction — BAM removed interior walls in its central atrium, Gallery 2, leaving the west windows exposed.

Berkeley architect Thom Faulders, who conceived and designed BAMscape, describes the piece as "very amorphous, free form, lumpy, irregularly shaped." Made from curved, painted wood assembled over a foam core, BAMscape reflects the sometimes competing uses envisioned for the piece.

The museum wanted to create an environment where visitors can congregate and a structure on which they can lounge and relax — in deference to what BAM Director Lawrence Rinder calls a "more energetic, dynamic, and social types of programming and atmosphere" in contemporary museums. The recent economic downturn, he speculates, may be drawing people to such art happenings at BAM and other museums.

"People don't want to be alone now," Rinder says. "There's an urgency to bond, to feel part of a community." Perhaps a generational shift is in play as well. When it comes to cultural consumption, the young seem to "experience things more in groups … rather than in a solitary, contemplative way," observes Rinder. "Museums ignore these social dynamics at their peril."

Faulders, who teaches architecture at California College of the Arts, conceived a "cross grain" for BAMscape, with soft contours in one direction "that welcome the body in any number of positions." In the opposite direction he constructed a series of steps that invite people to gather informally.

BAMscape was also designed to be durable (since people will walk on it for several years), yet inviting "both psychologically and for the body," Faulders says. It features abundant electrical outlets to accommodate laptop users, and materials that can be recycled or reused at the end of its lifecycle.

Faulders calls BAM his favorite Bay Area structure, while acknowledging that its brutalist architecture brings "a kind of coldness," especially on dark days or during evening hours. To offset that chill he decided, after conducting a series of color studies, to paint the installation "hyper orange." While BAMscape may seem "entirely irregular," says Faulders, "there's some intention to the madness."

BAMscape is on view — and available for use — through Nov. 30, 2011.

Related coverage: BAM/PFA kicks off edgy Friday night series (Nov. 2009)

Navyblue

What: The book Navyblue that international brand communications agency, Navyblue, designed to promote their own identity, projects, etc.  Navyblue is based in Edinburg, Scotland and their clients include a diverse mix from New Balance to the Special Olimpics to the Edinburg Zoo. Navyblue, concept  by Conway Loyd Morgan, editors Petra Kiedaisch and Vineeta Manglani, Leibfarth & Schwarz, Germany, 2004.

So What: 

- story-telling and drawing relations to place approach. Begins by taking the reader into the street in Edinburg where the office exists and presenting a series of questions and answers with the people who make up the firm – asking them questions that encourage stories such as: What inspires you? What is your mode of transport? And Why did you want to work for Navyblue?
- the book engages reader with graphic devices such as a single question on one page followed by a photo caption with blank white space beneath – allowing viewer to make connections and imagine.
…also uses scale to captivate viewer with close up textural shots followed by context shots
…later you see a spread of multiple projects all layed out in a visual collage that invites the eye to scan across the page. All of the individual pieces now make up a new image that  artistically balances the individual colors, type, images, and textures of the parts.
- addresses reader visually and in words

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Bryn Oh's Rabbicorn story, a Second Life art piece build supported by IBM [exhibition influence]

what:
name:
The Rabbicorn Story
Artist's blog post: "Quite some time ago I thought up a character called the Rabbicorn. Part rabbit part unicorn. I built up this whole story in my mind about where she came from and how. I sketched it out wrote down the story and then I promptly put it on the shelf and made the Gashlycrumb Tinies build for Arcspace. The Rabbicorn is connected to a variety of the characters I make, but to me she is one of my favorites. I had always planned on making this story in Second Life but I never had the space to do it properly. Immersiva is the world she lives in but to tell her story there would require me to delete most everything. So I was quite happy when IBM approached me to use one of their full sims for a project, and I knew exactly what I wanted to use it for.

IBM have recently become interested
in Second Life artists. And we can thank Tezcatlipoca Bisani and Jessica Qin for pushing this. Because of them IBM have made available two full sims for artists to use to build creations. I read some of the upcoming artists to use the space and they are brilliant. I really think IBM will be the new place to see artists doing mega projects.

The Rabbicorn story will open Friday July 10th. It is best viewed alone or with just a few people around."

date: July 5, 2009
designer/subject: Bryn Oh
location: Immersiva Island in Second Life

so what: (how it relates to our exhibition)
An incredible art piece in an entirely virtual environment, this work changed my mind completely about Second Life. As a place for immersive art experience, it is phenomenal. I am not particularly interested in creating an exhibition space in Second Life specifically, because of technical limitations and time constraints, but I am completely compelled by immersive art in virtual worlds to create an experience.

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The Imaginarium of Dr. Parnassus [exhibition influence]

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what:
name:
The Imaginarium of Dr. Parnassus
date: Release date: January 8, 2010
designer/subject: director: Terry Gilliam
location: filmed at Battersea Power Station, Battersea, London, England, UK and other locations.

so what: (how it relates to our exhibition)
While not an art exhibition itself, this film presents a type of carnival side show that I am mesmerized by and want to draw from in my exhibition choices. The premise is that Dr. Parnassus is able to take people through a funhouse mirror into an alternate reality fed by their imaginations. Ultimately a morality tale, the participant in the show receives an "irresistible opportunity to choose between light and joy or darkness and gloom". What I am interested in is taking the exhibition viewer on a one on one journey (through RADICAL LIFESTREAMING) through a surreal landscape to inspire. This film lead me to think of the following for my 'radical exhibition' idea:

I would like to construct an enchanted funhouse full of dark surprises (18 & up!), I take one person at a time inside & hand them an already-set-up-to-lifestream smartphone to document their experience, and go for an adventure while figuring out their deepest desires. The documentation will collect in a website that I can personally email the participant, who will leave with the phone (or have their own set up) and continue on a magical documentation journey for the rest of their life, uncovering their individual path to happiness while helping others doing the same. I would likely market to them a more advanced set up once they've gotten addicted.

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ARTZILLA 2007 [exhibition influence]

Artzilla

what:
name:
ARTZILLA "A night of fun at the KAM [Krannert Art Museum]. For college students, by college students. Come hang out, make art, eat food, listen to awesome music.. all for free!"
date:
November 1, 2007
designer/subject: Krannert Art Museum / Art students at the University of Illinois at Urbana-Champaign
location: Champaign, Illinois

so what: (how it relates to our exhibition)
I attended this show with friends, and it was packed. My memory of much of the event is blurry, but what stood out to me was the 'free psychic readings'. I stood in line for 30 minutes waiting for a reading, and the reading itself was totally legit. The woman doing the readings was a true psychic, you could see it in the bald patches on her scalp. She couldn't help but let energy in, she took in too much. I want to bring this one-on-one reading aspect to my work in the exhibition, like personal consultation time. As I've mentioned before last semester, I wanted to explore the 'lifestreamer's tarot' but I know that's a little obscure for my purposes.

LA ART SUCKS [exhibition influence]

La_art_sucks

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what:
name: LA ART SUCKS: vampire criticism and dick bass stories by Song Kwai Li
date: October 2007 - September 2008
designer/subject: Fernando Sanchez
location: Los Angeles, Ca

so what: (how it relates to our exhibition)
This blog is criticism of the LA art scene, and Sanchez specifically refers to MFA exhibition openings. I would love to have our exhibition NOT associated with rich kid art school privilege, but is there really any way around that? I know we're at a state school... but what kind of space are we creating here?

Exhibition Strategies

The following are precedent installations that I will be pulling from in the design and creation of my exhibit for the MFA Review.

Radical Lace and Subversive Knitting

Radical_lace

"Radical Lace and Subversive Knitting" was a show held at Florence Lynch Gallery in New York in 2007. This piece is entitled The Expanding Club, and is the work of artist Janet Echelman. It is constructed of hand-knotted nylon net and steel fittings. The show was designed to test the boundaries of handicrafts as mediums for creating socially engaging works of art. The Echelman piece deals with the deployment of nuclear weapons in developing countries.

I selected this exhibit because it shows handicrafts in a new and powerful light. I also appreciate how the Echelman piece interacts with the space that it is designed for and gives a powerful, larger-than-life sentiment to a medium that is traditionally dainty and polite.

Tuol Sleng Prison, aka S-21

S21

S-21 was originally an elementary school in Phnom Penh, Cambodia. The school was turned into a prison and detention center for those captured by the Khmer Rouge in the 1970's. It stands next to the appropriately-named Killing Fields. Of the hundreds who were retained here - men and women of all ages - only 7 were released alive. The building is now open as a museum. The above image shows a former classroom with a framed photograph of what the room looked like on the day that the prisoners were released. The bed frame and torture tools are displayed on the mattress-less frame.

I selected this piece because it has a particularly harrowing feeling. I think that the context of the room adds so much drama to the 'artwork' (not that either the photograph or the bed is really a piece of art, but it serves as the focal point in this installation). I also appreciate the contrast between the horrific nature of the room's history and the decorative elements like the sunburst on the iron bed frame and the decorative glass in the window.


Dreams and Trauma Art Museum


Not much information is available on either of these two installations, except to say that they are permanent exhibits/installations located at the Dreams and Trauma Museum. The second piece is a political commentary on the mass and senseless murders of infants and young children.

I selected the first image because of its placement in the space. I appreciate the impact of squishing something down in the corner and how that particular placement conveys a sense of fear, shame, or hiding. The second image is made very powerful because, in part, of its dramatic lighting. The low lights give the space a somber feeling, and a sense of doom. Both of the approaches can be easily translatable to my installation at the CRL.

Sources:
http://www.madmuseum.org/SEE/traveling%20exhibitions/RadicalLaceSubversiveKnitting.aspx
http://www.travelblog.org/Photos/242867
http://www.sarahbetheisinger.com

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